Drawn by hand. Built to move.

FOUNDER
Jihyun Kim
Brand designer & illustrator

BORN
Johannesburg, South Africa

RAISED
The Philippines

EDUCATED
Korea
BA Fashion Design

TRAINED
England
MA Visual Communication, Birmingham City University

INDUSTRY
Seven years in global fashion
Champion · Hanes · Tommy Hilfiger · DKNY Jeans

DRAWING
Illustration exhibited at The Custard Factory, Birmingham
and Green Door Studios, Derby

IN-HOUSE
CRG Group, London
1.5 years — visual systems & packaging for restaurant brands

CLIENTS
Neon Lady Creative Studio
Brand identity & website · 2026

BASED
Seoul, KR
Working bilingually in Korean and English, worldwide

Most people decide how they feel about a brand in the time it takes to scroll past it. That's the problem this studio designs against — and it's why every identity is built to do two things: look unmistakably human, and move.

Every project starts with hand drawing — real sketches, real line work, real imperfection — so your brand looks like a person made it. And every identity ships ready for the screens where your customers actually meet you: animated logos, kinetic systems, AI-enhanced motion.

Behind the studio is Jihyun Kim — born in Johannesburg, raised in the Philippines, educated in Korea, trained in England. The question of how brands hold attention has followed her since her MA thesis in Visual Communication. She spent seven years inside the global fashion industry, working daily with American brands like Champion, Hanes, Tommy Hilfiger and DKNY Jeans, before moving to the UK.

Her illustration work has been exhibited at The Custard Factory in Birmingham and Green Door Studios in Derby, and she spent a year and a half building the visual systems and packaging for CRG Group's restaurant brands in London. Now based in Seoul, she works bilingually in Korean and English with clients worldwide.

If your brand needs a face, a system, and a way to move — that's the work this studio does.

WORKED WITH

• Champion

• Hanes

• Tommy Hilfiger

• DKNY Jeans

• CRG Group

• Neon Lady Creative Studio

Need a brand that looks human and knows how to move?

EMAIL ↗