JIHYUNE STUDIO
Brand identities for founders and small businesses, from logo to launch.
Seoul-based brand identity, illustration, and AI image & video. Thoughtful visuals that tell your story and help your business move forward.
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BRANDING
Neon Lady Creative Studio
A fashion & lifestyle copywriter's first brand — from logo to live website
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Branding
Purple Ladder Studios
Brand identity for an emerging-artist studio in Birmingham, UK · 2023
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GRAPHIC DESIGN
CRG — Afrikana & Mowchi
Two brands, one designer — 200+ projects kept consistent across a time difference.
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BRANDING
Burger Go
An identity proposal for a Korean takeaway burger shop — from hand-drawn mascot to packaging.
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Illustration
Our Planet in Our Hands
A childhood string game, redrawn as the Earth. · Apparel graphic · 2024
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Product Pages
Coming soon
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AI & MOTION
Whiff
A self-initiated Halloween film concept for Whiff — a morning romance with a nine-tailed twist.
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ILLUSTRATION
Rolled Pumpkin
A Halloween key visual for cocktail bar Rolled Pumpkin — poster, social & on-site
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ILLUSTRATION
Room to Breathe
An illustration series commissioned for a poetry anthology — later exhibited, and sold. A story about home as a space that's entirely your own.
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ABOUT
Drawn by hand. Built to move.
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BRANDING
Alchemy
Full brand identity for an at-home cocktail kit — Mix the night, make the magic.
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AI & MOTION
Naechinso AI Brand Film
A 30-second vertical AI brand film for a friends-vouch-for-you dating app
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Exhibitions
Coming soon
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Illustration
Hana Card character
I turned the Hana Card logo into a character. · Competition entry · 2024
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BRANDING
KAKTUS
A brand identity & packaging concept for an energy drink you don't just taste — you feel.
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MOTION
Birmingham City University Animation
A four-second logo animation that begins with a single dot and resolves into the university's lion emblem
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IN THEIR WORDS
“Despite the time difference between us she always maintained strong, consistent and professional communication…”
Tamsyn Preedy · Designer · LinkedIn recommendation
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GRAPHIC DESIGN
Mos Martron Lookbook
Editorial design & art direction for a graduate fashion collection
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IN THEIR WORDS
“If I had the chance to work with Jihyun again, I’d take it in a heartbeat!”
Lizzie Thorp · Head of Digital & Growth · LinkedIn recommendation
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BRANDING
ZZZ
A holistic sleep-and-beauty brand — because radiant mornings begin with a good night's sleep.
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IN THEIR WORDS
“She brings creativity and problem solving to every project, producing eye catching designs that meet stakeholder objectives.”
JanCarlo Caling · Graphic Designer · LinkedIn recommendation
Services
Brand identity — strategy, visual direction, identity systems and brand guidelines.
Illustration — hand-drawn campaign assets, editorial images and custom visual notes.
AI & motion — art direction, image concepts and moving visual stories.
Archive notes
Journal entries are collected in the archive above. New notes will appear there as they are published.
Future exhibition reflections · Coming soon
STUDIO · INTERVIEW
My journey into visual communication — an interview from my time at Birmingham City University, reflecting on my international background, love of drawing, and decision to explore a new creative direction. READ THE INTERVIEW ↗
ABOUT · INTRO
Drawn by hand. Built to move.
PROFILE · BACKGROUND
Founder Jihyun Kim · 김지현 / Based Seoul, KR / Languages Korean · English / Education MA Visual Communication, Birmingham City University / Experience 7 years in global fashion / Exhibitions The Custard Factory, Birmingham · Green Door Studios, Derby