Rosa Coffee & Flowers
Personal Project ︱2024
“Bloom & Brew: Fresh Flowers With Even Fresher Coffee”
Nestled in the heart of central London, Rosa is a hotspot for lovers of coffee and flowers. Designed for the modern, feminine 20-something, Rosa blends the warmth of a premium coffee experience with the delicate charm of fresh florals. Rosa makes every visit a personalized celebration by creating handpicked bouquets for monthly birthdays. With its soft pink hues and elegant ambiance, Rosa exudes femininity and charm.
Mood Board
I used a rose for the logo, as it’s one of the most recognizable flowers and a known symbol of femininity. I illustrated through line drawing, which is my specialty. I used my own handwriting for the word ‘rosa’.
For the typography, I chose two complementary fonts that are suited to the brand. The primary font, Ws Paradose, is the default typeface and should be used within headers and titles. The secondary font should be used for subheadings and body copy.
For visual assets, I drew all the monthly flowers using my specialty line drawings. These are used in take-out packages, posters, and social media.
