ZZZ
Personal Project ︱2024
“Unwind, Dream, Glow - Repeat.”
ZZZ (Triple Z) is a holistic cosmetic and lifestyle brand dedicated to enhancing the quality of sleep and relaxation. Specializing in products that help you drift into a restful slumber, ZZZ offers a thoughtfully curated range of sleep aids, including soothing creams, mist sprays, eye masks, and more. Each product is meticulously crafted with a focus on relaxation, prominently featuring lavender as a key ingredient due to its renowned calming properties. ZZZ is committed to making the journey to restful sleep and radiant mornings both effortless and enjoyable – because beauty starts with a good night’s sleep.
Mood Board
Logo: I designed the logo to have a cloud-like floating effect to depict relaxation.
Color Palette: I chose shades of purple. They reflect the brand’s key ingredient, lavender, a sleep aid that helps people to relax.
Typography: I used the fonts Gilter and Brother 1816. The Gilter font matches the logo. It is the primary font, and will be used for headers and titles. It should always be capitalized. Brother 1816 is the secondary font and will be used for subheadings and body copy.
Illustration: I intentionally added a prominent wave effect to depict sound waves during sleep. I wanted to show that the product promotes rest by making you quickly feel sleepy and helping you easily doze off. These illustrations are used in social media, posters, and packages such as paper bags.
Other visual assets: I made a pattern using the logo to depict the zzz when sleeping, and to also accentuate that the brand helps customers to sleep better. The pattern will be added on social media, posters, and packages.
