Alchemy
Personal Project ︱2024
“Mix up the night. Make some magic.”
Alchemy offers a creative DIY cocktail mixing experience that transforms ordinary ingredients into extraordinary concoctions. The customizable cocktail kits are designed for Millennial and Gen Z mixology enthusiasts who love experimenting with unique cocktail and mocktail blends. Focusing on quality ingredients, beautiful design, and immersive experiences, the youthful spirit of Alchemy invites those who love hosting and socializing to enjoy a memorable creative journey while they entertain.
Mood Board
For the logo, I used the alchemy symbols of the sun and the moon to show that consumers can enjoy the product until the sun rises. I chose fun, vibrant colors to embody the youthful spirit of the cocktail mixes.
For the typography, I used the BC Miker font to create a light and playful effect.
I drew all the illustrative elements of the brand for the packaging. Additionally, I developed the pattern by expanding upon the logo. You can drink from sunset to sunrise when you use the Alchemy cocktail mixing kit.
As a reference to the name and nature of the product, I added the classic alchemy symbols for each flavor on the sachets to create a magical effect. I wanted to depict that the consumer becomes a magician when mixing the product. The sachet packaging will be in a box with my illustrations. I used magical elements such as waves and sparkles to create the illusion that magic is happening. Alchemy offers 9 flavors to enjoy, so I designed them all in different colors to reflect their unique tastes. Ultimately, I wanted to create a fun and magical expression with the packaging.
